Post Graduate Diploma in Adveritising Integrated Communication
PGDAIC: Post Graduate Diploma in Adveritising Integrated Communication(ODL)
Apply Now
Introduction
Post Graduate Diploma in Advertising and Integrated Communications
Post Graduate Certificate in Advertising and Integrated Communications (Lateral Exit)
SOJNMS, IGNOU has started offering PG Diploma in Advertising since 2023.
This is a Lateral exit Program.
i.e. You can exit after one semester and earn a Certificate.
If you continue with the Second Semester, you will earn a Diploma.
Programme Title: Post Graduate Diploma in Advertising and Integrated Communications/ Post Graduate Certificate in Advertising and Integrated Communications
Eligibility:Graduation in any Discipline
Desirable: The learners should have Bachelor’s Degree in any discipline.
They should have access to computers, the Internet and basic knowledge of MS Office (for creating documents and communicating through the Internet for sending and receiving mails, browsing sites).
Age:Age No Bar
Fees:Rs.4000/- per Semester
= Rs.8,000/- for Diploma & Rs.4,000/- for Certificate
Medium of Instruction:English
Duration:PG Diploma: Minimum :One Year.Maximum:Three years
Name of Program Coordinator:Dr. Padmini Jain, Assistant Professor SOJNMS,IGNOU;01129571607;padminijain@ignou.ac.in
Program’s Mission:The purpose of Post Graduate Diploma in Advertising and Integrated Communications is to develop skilled human resources for the fields of strategic communication and integrated marketing. Online Branding and management of digital media for promotion related activities is a skill that the learner will be expected to from this Diploma. Apart from the professional need of the job market, this Diploma also aims to equip a layman from any other field with the elements used by the persuasion industry.
Relevance of ProgramProfessional Relevance: These are the times of Branding and Marketing. Persuasive Strategies like Advertising and Public Relations are regarded as the new age ‘in’ professions. Media are full of examples of publicity that can be garnered through either paid or free methods. From Page 3 to special supplements talking of brands, from advertorials to paid paparazzi, it is the era of being in the public eye.
Occupationally, the new generation professionals are vying to cash in upon the high salaries that the persuasive media jobs offer. It is a way to do what you enjoy and get paid for it. Creativity and monetary benefits blend in the advertising agencies, public relations firms, digital marketing boutiques, event management companies and corporate houses.
Jobs in these sectors are in abundance and need trained professionals. We try to fulfill this need of the industry by creating interest and developing expertise in these fields.
Social Relevance:Our academics lack practical vocational streak. This is the reason that despite having the best of academic institutions and trainers, industry feels that students with diplomas and degrees do not always qualify as a dependable workforce. We often hear clichés like ‘unlearn what you learnt in the classroom’ This program aims to cover this gap.
This Diploma is open to Graduates from all Disciplines. Any person interested in this field can join it. Besides them, even lay people and professionals from other areas can also gain from this Program.
The field of persuasive communication is expanding especially with the advent of globalization and new media entering the lives of people. From your phone to the outdoors, you are constantly being persuaded to buy into a product or service or to follow a trend. It is a great help and need of the hour to be literate and aware of what is happening around you and how and who is trying to catch you in the net by using techniques ranging from mobile app streamers to traditional advertisements. The Courses in this Diploma are of help to understand and intelligently sift the plethora of persuasive information thrown our way.
Learning ObjectivesAfter completing the program, the learners will be able to acquire specific knowledge and skills enabling them to:
Be employable in Persuasive media industry
Develop persuasive campaigns for an organsiation/ brand or service using different media platforms
Design and manage integrated communication for their brands
Be adept in strategically managing the online media for their clients
Be skilled in planning and producing media campaigns
Acclimatized to the social sector advocacy strategies
Objective
After completing the program, the learners will be able to acquire specific knowledge and skills enabling them to:
Be employable in Persuasive media industry
Develop persuasive campaigns for an organsiation/ brand or service using different media platforms
Design and manage integrated communication for their brands
Be adept in strategically managing the online media for their clients
Be skilled in planning and producing media campaigns
Acclimatized to the social sector advocacy strategies
Integrated Marketng Communicaiotns: This is your first Course of the Programe in Advertising and Integrated Communications (Certificate or Diploma, whatever you have chosen) Welcome to Integrated Communication Practices, a course designed to equip you with the fundamental concepts and practices of communication, and the ability to integrate them in the domain of marketing. In this course, you will learn about the basic concepts and practices of communication, the social set up in which the Indian media operates, and the fundamental concepts of integrated communication. You will also appreciate the different forms of persuasive media that are used around us and learn to incorporate the varied forms of integrated marketing communication in your domain.
Academicians and practitioners from across the nation have contributed to the knowledge that we bring to you in this Course. We have grouped the content into four Blocks with sixteen Units. Each has been written by an expert of the field. While working through the Units you will realise that each has a distinct writing style and way of explanation. The attempt is to bring to you, knowledge from different teachers, each with a unique expression.
Sometimes you would find a concept repeated in a Unit - remember to understand it in the perspective that it is being explained with. The same theory, for instance, will have varied implications depending upon, in which context it is being taught.
Consumer Behaviour! This course aims to provide you with a comprehensive understanding of the factors that shape consumers' buying behaviour. In today's highly competitive marketplace, it is essential for businesses to understand their customers and tailor their marketing strategies accordingly. By the end of this course, you will be equipped with the knowledge and skills necessary to do just that. The consumer is a complex being. The fact they are not necessarily the purchasers of an item makes it even more tedious and at the same interesting to understand this from the perspective of the marketeer and the communicator.
The current times we live in where the digital era is constantly bombarding us with information, it has become even more relevant to understand the consumer for making relevant products and services and even for making succinct communication to reach out to them adequately. This course on consumer behaviour delves deep into various aspects and concepts that build the understanding of consumer behaviour.
Advertising! This course is designed to provide you with a comprehensive understanding of the world of advertising, from its history and evolution to the principles, practices, and ethics of advertising. In today’s competitive marketplace, advertising has become an essential tool for businesses to communicate with their target audience effectively.
Academicians and practitioners from across the nation have contributed to the knowledge that we bring to you in this Course. We have divided the content into sixteen Units. Each has been written by an expert of the field. While working through the Units you will realise that each has a distinct writing style and way of explanation. The attempt is to bring to you, knowledge from different teachers, each with a unique expression. Sometimes you would find a concept repeated in a Unit - remember to understand it in the perspective that it is being explained with. The same theory, for instance, will have varied implications depending upon, in which context it is being taught. We have tried, through our study material, to equip you with the knowledge and skills necessary to create and execute successful advertising campaigns.
Public Relations: Thus far, you have studied three Courses of this Program on Integrated Communications. Now after gaining some understanding on Advertising in the previous Course, we come to Public Relations.
In this course, we will explore the field of Public Relations, which is all about building and maintaining relationships between an organisation or individual and its various stakeholders, including the media, customers, employees, and the general public. We will begin by discussing the history of Public Relations and its evolution over time. We will then delve into the various strategies and tactics used in Public Relations, including media relations, crisis management, event planning, and social media. Throughout the course, we will also examine case studies of successful and notso-successful PR campaigns, and learn from real-world examples of Public Relations in action. We will also discuss the ethical considerations involved in Public Relations, such as transparency, honesty, and integrity. By the end of the course, you will have gained a deep understanding of the role of Public Relations in modern organisations, and developed the skills and knowledge necessary to plan and execute effective PR campaigns. Whether you’re interested in a career in Public Relations or simply want to understand the world of media and communication better, this Course will be a valuable resource.
Online Brand Management: In today's digital age, where online platforms have become integral to communication and marketing, it is crucial for advertising and integrated communications professionals to understand how to effectively manage and leverage brands in the online landscape. This Course will equip you with the knowledge and skills necessary to navigate the dynamic world of online brand management and capitalize on the opportunities it presents.
We have structured tis Course into four blocks, comprising a total of 16 units. Each Unit focuses on a specific aspect of online brand management, providing you with a comprehensive understanding of the subject matter discussing relevance and contemporary application of the topics being studied.
Integrated Campaign Planning! In this Course, we will delve into the exciting world of persuasive marketing communications and explore how to design effective integrated campaigns that leave a lasting impact. In your first Semester, you have already gained a solid foundation in advertising and communication principles, and this course will build upon that knowledge to equip you with the skills required to plan and execute successful integrated campaigns.
Vocational Life Skills. As you embark on your journey towards a career in advertising and integrated communications, it is crucial to equip yourselves with not only the technical knowledge but also the essential life skills that will enable you to excel in the professional world.
This course has been specifically designed to provide you with the necessary tools and insights to navigate the professional landscape with confidence and competence.
