• Prof. Nayantara Padhi

This course is one of the basic courses for management students. It gives inputs for a learner who begins his career in an organization. This course gives in detail the functions of Management: Planning, Organizing, Staffing, Directing and Controlling which is essential for any manager in any type of organization to have an understanding. The course also gives an understanding about the organizational and managerial processes as to how leading an organization is important processes along with motivating employees so that the organization can meet its goals effectively. Similarly, the processes of Decision –making, communication, suitable organization structure and design are necessary for manager to understand in order to be efficient and effective. Lastly, the importance of culture, bringing change and the emerging trend of Corporate Social Responsibility is important to be competitive and strengthening an organization.

• Prof. Nayantara Padhi

Human Resource Management (HRM) is a management function that focuses on staffing, developing, maintaining, and retaining the organization's most precious resource: its people. HRM is concerned with the organization's plans and goals, which can be met by making the best use of human resources. This course lays the groundwork for understanding HR operations and honing your approach to effectively managing human resources. This course is divided into four blocks, each with three to four units. First block speaks about introduction to Human Resource Management. Second block is about sourcing of Human Resources. Third block is regarding performance and compensation Management and Fourth block discusses employer – employee relations.

• Prof. Leena Singh

In view of the dynamic nature of environment and increasing interaction between business and environmental factors/ forces a thorough understanding of environment of business is essential for business enterprises to operate successfully. A manager needs to have knowledge about various spectrums of business, the policy measures and their implications with reference to legal framework, taxation, budget, money market, capital market, corporate governance, business ethics, corporate social responsibility (CSR), foreign investment, exports and imports, balance of payments and technological advancement. Business organizations interact and transact with the business environment. Therefore, business organization and business environment are directly related. Business environment influences the scope and direction of business activity. This course which has four blocks thus focuses on the following: Concept, nature and scope of Business Environment; Types of environments and their impact on business; An overview of Indian Economy and the policy framework within which business organizations operate; Challenges posed by structural reforms and major initiatives by the government; International business environment to understand the developments at global level.

• Dr. Neha Seth

To understand the dynamics of business and analyse its operations one needs to be aware of various domains of knowledge and skill sets. When executives move to managerial roles, they should be equipped with multidisciplinary skill sets, and accountancy is one of them. This course is designed in a way that even learners with no prior knowledge of accountancy will be able to prepare and analyse various accounting statements after completing this course.The course encompasses a comprehensive curriculum designed to provide a deep understanding of accounting principles and practices. Key topics include the scope and conceptual framework of accounting, the fundamental accounting process, and the preparation of financial statements. Students will gain expertise in preparing financial accounts for companies and analyzing the classification of costs. The course also introduces advanced costing techniques, activity-based costing, cost-volume-profit analysis, and budgeting and budgetary control. Additionally, learners will explore variance analysis, interpretation of annual reports, and specialized areas such as human resource accounting and forensic accounting. This holistic approach ensures that students develop the skills required for effective financial management and decision-making in diverse organizational contexts.

• Prof. Anurag Saxena

This is a course which will introduce you to the basic concepts in quantitative techniques for managerial applications. It has Sixteen units.The first unit deals with sources, types, need and significance of data and data collection. The second unit systematically describes the classification and presentation of collected data.The third unit gives an insight into treatment of data through central tendency measurement.The fourth unit thoroughly discusses the deviations and different measures of variation.The fifth unit discusses the concepts, approaches, applications and relevance in decision–making.The sixth and seventh units deal with various application aspects of discrete and continuous probability distributions.The eighth unit systematically describes various approaches and analysis in decision theory The ninth unit deals with various aspects of sampling.The tenth unit discusses the sampling distribution of some commonly used statistics.The eleventh unit systematically describes the basic concepts of hypotheses and use of tests concerning statistical hypotheses.The twelfth unit gives you a clear understanding of the Chi-Square distribution The thirteenth unit presents an overview of methods of business forecasting.The fourteenth unit discusses the concept of correlation which is central in model development for forecasting. The fifteenth unit deals with a technique for establishing relationships between variables, namely regression. The sixteenth unit explains the basic concepts of time-series analysis. An exposure to stochastic models is also given.

• Prof. Rajeev Kumar Shukla

Welcome to the course on Marketing Management. Marketing plays a crucial role in managing the exchange process between a firm and its customers. The course begins with an introduction to the fundamental concepts of marketing, including the marketing mix, strategy formulation, and the environmental factors that influence marketing decisions. A comprehensive understanding of consumer behavior is also emphasized, as it helps in crafting effective marketing strategies. In the second block, we focus on two essential components of the marketing mix: product and pricing decisions. This block covers product strategy, including decisions related to product mix, branding, and new product development, as well as the critical role of pricing in achieving competitive advantage. The third block explores distribution and promotion decisions, discussing methods of communication, advertising, personal selling, and the distribution process, all of which are vital for reaching the target market. Finally, the course concludes with a focus on emerging trends in marketing, such as services marketing, digital marketing, and other modern approaches influenced by technological advancements. This course offers a well-rounded understanding of marketing, with practical applications to help you become proficient in managing marketing strategies.

• Prof. Neeti Agrawal

Communication in one form or the other has been an integral part of our lives since ages. Business Communication helps the employer and employee to share the thoughts, get the work done and professionally achieve new heights in the business world, communication can be oral and written. It can be formal and informal. Oral communication can be in the form of listening, reading which involves effective interpersonal communication techniques. Meetings are an integral part of any organization so proper communication in meetings play an important role. Written communication can be in the form of letters, memos, reports etc. These play an important role at the workplace. Technology and ethics is another important aspect which needs to be understood while discussing communication. This course focuses on these aspects.

• Prof. Dhanesh Kumar Khatri

Information Technology: An overview begins with a note about IT, it’s use worldwide and its advancement. It discusses about various types of Information systems. It entails a discussion on the business perspective of information technology. It talks about the Internet as network of networks around the globe and it’s use in business applications and social media. Use of IT in decision-making systems has also been discussed in this unit. Computer Systems and Smart Devices: enables you to be familiar with the components of a computer system. It discusses about CPU, Main Memory, Secondary memory, Input and Output devices, Networking and networking devices, Smart Devices, and plug & play devices. You will also comprehend the concept of networking. Computer Software describes the types of operating systems and their functions. You will learn about system software (operating system, language translations and utility programs) and application software (developed using programming languages). The philosophy behind open-source software is also explained there. Networking Technologies facilitates you to be acquainted with the data communication networks, the OSI model, and the communication protocol. You will be able to differentiate and identify among LAN, MAN, SWAN and WAN, Internet and Intranet. You will be able to understand the benefits to an organization due to networks. Client/server model and Cloud model of computing are also discussed in this unit.

• Prof. Anurag Saxena

The course is divided into four blocks and enables you to learn how to manage machines and materials in an organisation. BLOCK-1 OPERATIONS MANAGEMENT –AN OVERVIEW AND FACILITIES PLANNING The first unit introduces the subject of operations management which is equally applicable to products and services. The first stage of facilities planning is selection of product. The issues concerned with product selection are thus discussed in Unit 2. Where the facility should be located is discussed in details in Unit 3. Once the facilities have been decided, the layout of facilities has to be done. It is discussed in Unit 4. BLOCK 2 OPERATION PLANNING AND CONTROLThe four units of this block deal with the problems of production/ operations management in different kinds of production systems. These systems are based on material flow characteristics i.e. Mass Production (Unit 5), Batch Production (Unit 6), Job Shop Production (Unit 7) and finally planning and control of unit manufacture of projects (Unit 8), BLOCK-3 CAPACITY PLANNING, WORK AND JOB DESIGN & VALUE ENGINEERINGUnit 9 discusses the concept of capacity, how it is measured and the various methods for predicting capacity requirements. Unit 10 deals with the problems of design of work methods, systems and procedures. Unit 11 describes the major aspects of topics of Value Engineering and Quality management. BLOCK-4 MATERIALS MANAGEMENT Effective Material Management involves maximizing materials productivity. Unit 12 discusses various purchase systems and procedures. Problems related to reducing inventories in the context of reducing uncertainties in demand and supply are also discussed. Unit 13 discusses various standardization, codification and variety reduction methodologies for improving materials productivity. Unit 14 deals with, “how to minimize waste if it cannot be totally eliminated”.

• Prof. Leena Singh

Managerial Economics can be viewed as an application of that part of microeconomics that focuses on topics such as risk, demand, production cost pricing, and market structure. Understanding these principles will help to develop a rational decision-making perspective and will sharpen the analytical framework that the executive must bring to bear on managerial decisions. Individuals and firms interact in both the product and the factor markets. Prices of outputs and inputs are determined in these markets and guide the decisions of all market participants. The firm is an entity that organizes factors of production in order to produce goods and services to meet the demands of consumers and other firms. In a market system, the interplay of individuals and firms is not subject to central control. The prices of both products and factors of production guide this interaction. Within firms, however, transactions and information costs are reduced. The size of the firm is limited because transaction costs within the firm will rise as the firm grows, and because management skill is limited. It is assumed that the goal of the firm is to maximize the value of the firm or the present value of all future profits, defined as revenue less all costs, explicit and implicit. Implicit costs such as the remuneration and interest that owners and managers earn are not accounted and may result in an inefficient allocation of resources. The objective of profit maximization is subject to legal, moral, contractual, financial, and technological constraints. Some economists argue that the firm’s objective is a “satisfactory” level of profit rather than maximum profit. The principal-agent problem arises where the owner of a firm and the manager of that firm have different objectives. The problem can be solved by tying part of the manager’s salary to profits and /or changes in the price of the firm’s stock. Profit plays two primary roles in the free-market system. First, it acts as a signal to producers to increase or decrease the rate of output, or to enter or leave an industry. Second, profit is a reward for entrepreneurial activity, including risk taking and innovation. In a competitive industry, economic profits tend to be transitory. The achievement of high profits by a firm usually results in other firms increasing their output of that product, thus reducing price and profit. Firms that have monopoly power may be able to earn above-normal profits over a longer period; such profit does not play a socially useful role in the economy. Different types of pricing strategies are adopted, keeping in mind, the varying market structure for products. The primary role of economics in management is in making optimizing decisions where constraints apply. The application of the principles of managerial economics will help manager ensure that resources are allocated efficiently within the firm, and that the firm reacts to changes in the economic environment.

• Prof. Nayantara Padhi

Any organization can survive with the performance of its employees. Therefore, it is essential to understand human behaviour. Each individual is unique as such one has to understand the concept of individual differences. This course helps to understand the importance of behaviour in organizations. The concept, approaches to understand the shaping of behaviour and the evolution of the discipline of organizational behaviour has been explained. It gives an understanding about intra and inter-personal processes involved for the exhibited behaviour. Finally, it explains the emerging trends like empowerment, OCB, inclusiveness, diversity, emotional and spiritual intelligence in the discipline of organizational behaviour.

• Prof. Neeti Agrawal

When we talk about the functions of management, we find that strategy is one of the most significant areas of decision-making in any organization. All the management functions, therefore, depend on strategic management. In short it can be said that strategic management is an art as well as a science of formulating, implementing and evaluating the decisions so as to enable the organization to achieve its goals. Strategic Management comprises of three broad activities, namely: strategic analysis, strategic formulation and strategic implementation. All the three are interrelated. Strategic analysis is the foundation for formulating strategies and basically comprises of the study of business environment as a whole. There are forces of different kinds and complexities, which influence organizations and their business. The basic aim of strategic management is that a manager must adjust strategies to reflect the environment in which the business operates. Once a particular strategy is formulated, the implementation part comes into existence. Implementation includes all those actions which are necessary to put the strategy into practice. This is why implementation is said to be more important than the formulation. After the strategy is brought into practice, it needs to be controlled and evaluated to assess its efficacy for the organization.This course focuses on all these aspects.

• Prof. K. Ravi Sankar

The occupation of business plays an extremely important role in the economy of any country. The act of engaging in business, which consequently results in the creation of jobs and opportunities, along with the generation of revenues for the economic sector forms a significant part in nation building. The proliferation of business activities calls for a mechanism to regulate its conduct, and law facilitates this purpose. For strong and productive economies, the need to have an adequately enforced system of equally applied law has been increasingly felt. Law has become an important part of any business activity. A certain framework of law is necessary for maximum incentive to entrepreneurs, investors and inventors. Business law has taken an important place because it secures the elements of trust and certainty that are vital to economic transactions amongst strangers. The scope of business laws is very vast. It takes into its ambit the laws related to all the activities proving indispensable for the successful conduct of the business. The scope of business laws is not restricted to the laws related to companies but it also provides laws for business activities conducted by other forms of business organisations. There are laws to deal with contracts, property, agency, negotiable instruments, sale of goods, bailment, guarantees, intellectual property, etc. In relation to companies, there is multitude of laws such as corporate laws, securities laws, competition law, foreign exchange laws, tax laws, etc. Right from the incorporation of a business entity till it attains finality, numerous laws are provided for every significant act that may be resorted by a business entity throughout its life. Business laws also sub-serve the interests of society at large. Laws dealing with insurance, environmental protection, taxation, etc., are extremely beneficial for the promotion of rights and interests of the general public. Antitrust law, which also forms an important part of business law, keeps a check on market concentration, monopolistic and oligopolistic companies along with the dominance exerted by these companies in the market. Therefore, understanding the basics of business law are extremely important for the students of Business Management stream to get a firm grasp on the concepts and gaining deeper knowledge of the subject. “Business Law” is a generic or umbrella term which provides legal and regulatory framework for doing business. Business environment in any country is governed by its business laws that are necessary for conducting business transactions and regulate business. Keeping this in view, the present course MMPC-013: Business Law has been written. All important legislations and related concepts have been explained to familiarise the students and facilitate their easy understanding.

• Prof. Dhanesh Kumar Khatri

About The Course : This course provides a comprehensive coverage of all the essential and basic concepts of financial management and provides required basic knowledge of Finance to all the students, as this is a core course. Students who want to learn more about Finance can choose Finance as their specialization and learn Finance in more detail. This course, Financial Management (MMPC014) teaches you with the essentials of Financial Management that are required by all the students who need to learn basics of finance. This course is divided into 5 Blocks and contains 15 Units. Block-1, Financial Management - An Overview, consists of four units provide an introduction on the overview of financial management. The first unit explains the basic concepts, role of financial manager in business organizations, various functions, and major decisions besides the organization structure of finance function. It also explains how the wealth maximization objective is superior to profit maximization objective of the firm. The second unit explains the concept of time value of money and illustrates the computation of the implied rate of interest, principal amount and annuities in borrowing and lending transactions. The concepts of risk and return, types of risks and the factors affecting risk and measurement of risk and return are discussed in unit three. Unit four presents the valuation of securities and types of approaches of calculation of fixed income securities as well as variable income securities. Block-2, Cost of Capital and Investment Decisions, comprises three units. Unit five provides the conceptual understanding of the cost of capital and its variants. It also illustrates the computation of cost of specific sources of long-term finance and computation of weighted cost of capital. The unit sixth explains the need for investment appraisal and familiarizes the methods of appraising capital projects, and explains their relative merits and demerits. Unit seven describes the concepts and components of working capital, significance, determinants of the size of working capital and major components of current assets explained along with the criteria for efficiency in managing working capital. Block-3, Financing Decisions, contains four units and discusses about the financial markets, sources of finance and capital structure design and the leverage analysis. Unit eight discusses about the nature and characteristics of long-term financial instruments and the significance of financial markets in India. The ninth unit shows the different sources of finance and their merits and limitations. The capital structure importance and the factors that have bearing on determining the capital structure and an appropriate capital structure have been discussed in unit tenth. It also highlights important factors to be considered for determining the capital structure and explain in detail the different approaches to evaluate alternative capital structures. The eleventh unit of this course focuses on the concepts of leverages and leverage analysis to examine the consequences of financial leverage for a business firm and assess the risk implications of financial leverage. Block-4, Dividend Decisions, comprises two units and discusses different theories of dividends and dividend policies. Unit 12 specifically explains the nature and significance of dividend decision and various theories of dividend and their impact on the dividend decisions and on the value of a firm. Unit 13 deals with the dividend policies. The various forms of dividend, factors affecting the dividend decisions and the role of financial manager in dividend decisions are discussed in this unit. Block-5, Emerging Issues in Finance, introduces you to some emerging issues of Finance, viz., Behavioral Finance and Financial Restructuring. Unit-14 discusses the various behavioral aspects of finance. Unit-15 provides an understand of the concepts of corporate restructuring and financial restructuring, diverse methods being followed by the companies in undertaking restructuring and the procedure involved in each of the methods of financial restructuring. It also highlights the merits, demerits, and reasons of each of the options available for restructuring.

• Dr. Venkataiah Chittipaka

This course is structured into four distinct blocks, encompassing a total of 14 units. Block 1, titled 'Introduction to Research Methodology,' comprises three units; Block 2, entitled 'Data Collection and Measurement,' includes four units; Block 3, referred to as 'Data Presentation and Analysis,' encompasses four units; and Block 4, focusing on 'Report Writing and Presentation,' comprises four units.

• Prof. Neeti Agrawal

There has been an increasing trend towards internationalization of business, geographic expansion and multinational operations. People, products and services are moving across national borders in unprecedented numbers. Many firms in various countries, developed and developing, including our own, are expanding exports, creating franchising arrangements, entering into joint ventures with foreign companies, and establishing foreign subsidiaries. International business involves more complexities, more risks and uncertainty as the operations extend beyond a single national boundary. MNCs have to be flexible in adapting to different legal, political, and economic systems, and conditions. MNCs utilise diverse human resources-people with different languages, values and cultures. This course highlights the basics of these aspects and their applicability.

• Prof. Neeti Agrawal

This is an advanced course in strategic management. The main goal of the course is to expand the understanding of the key theories and frameworks in strategic management and to give them practical examples to construct a company’s strategy. The fundamental theories of strategic management continue to influence how we think about strategy, but the field of strategic management also helps in keeping us abreast with globalised, complicated, and fast-paced world. Therefore, this course offers a thorough understanding of both the current theories that are applicable in an increasingly fast-paced corporate environment, as well as the timeless core concepts of strategic management that continue to hold true across a variety of scenarios. Developing a solid understanding of these fundamental strategies and frameworks will lay the groundwork for more than just developing strategiesn for the learners.

• Prof. Leena Singh

Entrepreneurship is one of the most important drivers, kicking off a virtuous cycle driving the Indian economy. The relevance of entrepreneurship is vital since India is a developing country, and entrepreneurs are essentially national assets. This coursework focuses on theoretical as well as practical aspects of entrepreneurship for management students. It discusses entrepreneurship scenario in India, various policy initiatives taken by government and how a new enterprise can be established. Block 1 focuses on giving overview of entrepreneurship to management students. It discusses the meaning and evolution of entrepreneurship. Then, it elaborates on how competencies which are important for an entrepreneur can inculcated via proper education and training. Further, it gives an overview of different dimensions of entrepreneurship in today’s era.Block 2 discusses the institutional set up prevailing in India regarding entrepreneurship {specifically MSMEs (Micro, Small, and Medium Enterprises)} and the role of MSMEs in economic development of India. It explains several policy initiatives taken by government in promoting entrepreneurship (MSMEs) in India. Then, several features of MSMEs have been discussed to explain its role in economic development of India.Block 3 elaborates upon various aspects of establishing a new enterprise. It discusses the steps of selecting a business idea and then financing sources have also been looked upon. Further, it explains the techniques of preparing and evaluating a business plan. Then, several important steps in implementing the evaluated business plan have been explored in this block. Lastly, it explains the role of various functional areas of management in managing a new enterprise.Block 4 covers various concepts related to entrepreneurship such as social entrepreneurship, rural entrepreneurship, ethical entrepreneurship and family business. It elaborates upon the concept, theoretical perspectives, and characteristics of social entrepreneurship. Then, it discusses the concept of rural entrepreneurship in Indian setting. Further, meaning and several theories of ethical entrepreneurship have been looked upon. Then, it discusses various issues & problems in family businesses and further their coping strategies have been elaborated upon.

• Prof. Neeti Agrawal

Economic liberalization in India has made available in the market global quality goods and services and this has made an impact on many industries which offer poor/shoddy quality products and services. In the recent years total quality has gained importance worldwide. India is fast moving ahead with its ‘Make in India’ movement to produce quality goods. Times have changed and India now stands at the global forefront in terms of quality goods. The course on Total Quality Management (TQM) discusses the evolution of quality and its present stand in the global arena.

• Prof. Leena Singh

In recent years, Ethics and Corporate Social Responsibility (CSR) have emerged as buzzwords in business world. This coursework focuses on several important aspects such as Theories of Business Ethics, Business Strategy linkage with CSR, Legislation and Policy Guidelines in India, CSR Reporting process and Auditing etc. Block 1 provides an overview of business ethics, clarifies their significance in today's changing world, and draws a line between ethics and law. It explores various ethical perspectives, including consequentialism (teleology) and non-consequentialism (deontology), as well as some current perspectives on ethical theories of business. Further, explains various approaches to overcome ethical dilemmas and understand the concept of Social Accounting and its linkages with Ethical Decision-Making. Block 2 traces the evolution of Corporate Social Responsibility. Shareholder to stakeholder relationship has been explained in detail, which suggests that the prime goal of CSR is to create value for stakeholders. Then, it also focuses on integrating CSR into management practices, as integral part of business strategy. This block also explains the relationship between Sustainable Development Goals (SDGs) & CSR in a very elaborate manner as the SDGs and CSR initiatives in India are closely related to each other. Block 3 discusses in detail all the aspects of Corporate Social Responsibility (CSR) in Indian context. It touches upon the topics such as phases of development, various models and trends of CSR in India. Then, the evolution of CSR Law under Companies Act 2013 has been explained in detail where all the salient aspects such as quantum of spending, committee constitution, audit etc have been covered. Further, the importance of CSR in public sector enterprises (PEs/PSUs) and the specific guidelines issued by government for them have been discussed in detail. Block 4 covers the topics such as the implementation of CSR policies, its reporting and auditing process, roles & responsibilities of CSR department and sustainable development. Reporting and Auditing process of CSR focuses on aspects laid down under CSR Rules 2014 (The Companies Act 2013). Then, the formation and functioning of CSR department, the roles and responsibilities of board regarding CSR, tax issues of CSR etc. have been discussed.

• Prof. Anjali C. Ramteke

This course has been designed in such a manner that after having gone through it you will be in a position to manage the working capital at your workplace. Most of the firms carry on their business basically with two kinds of assets, fixed assets and current assets. In many manufacturing units, current assets form more than half of the capital employed. Truly, greater part of the time of the manager is spent in dealing with the issues concerning the management of working capital. The first block attempts to highlight issues pertaining to operating environment and assessing working capital requirements. Operating Environment of Working Capital, covering changes in the monetary and credit policies, financial markets and economic liberalization is discussed. It explains framework for assessing the working capital requirements and the practical aspects of lending by commercial banks. It discusses all the important components of working capital, viz., Receivables, Cash, Marketable Securities and Inventory. Financing of Working Capital block focuses on the theoretical issues governing the determination of working capital and also the practices followed by banks and other financial institutions. It deals with payables management, explaining the significance of payables as a source of finance. It also discusses the impact of different choices of investment and financing on working capital policy. It also deals with the basic concepts and practices relating to borrowings from banks, as they prevail in India. The methods of assessment of working capital needs which are adopted by banks are also explained. It discusses the role and contribution of SMEs in India, the scope and functions of financial management in SMEs. Besides, it also presents the issues relating to the working capital management for small and medium enterprises.

• Prof. Kamal Vagrecha

This course on Capital Investment and Financing Decisions is aimed to develop your understanding of the dynamics governing the financial decisions of corporate. These financial decisions have both long and short term ramification. Business activities when done on large scale with wide geographical spread is often through formal organizational structure known as company. This course aims to introduce how companies operate and manage the financial affairs. In Block 1we discuss about nature of long-term financial decisions, cost of capital and capital structure. In this unit we discuss about Investment Decisions, Financing Decisions & Dividend Policy Decisions and inter relationship among these decisions. Second block deals with Investment decisions under certainty, which refers to the scenario where the cash outflows and inflows over a period of time can be predicted with fair degree of accuracy. These techniques are being widely used in project management. Third block deals with Investment Decisions Under Uncertainty. We start with Capital asset pricing model, which is used to estimate risk adjusted discount rate for making investment decisions. Further we discuss about how to measure Betas, stability of Betas over time, determinants of Betas and discounted cash flow approach. Risk Analysis in Investment Decisions deals with techniques that are especially useful when the firms have multiple objectives and risk and uncertainty associated with each objective has to be evaluated and incorporated into a single model. Fourth block deals with Long Term Financing. We start with discussion on raising of finances through domestic markets. In recent years we have seen many innovations in financial instrument design as well as method of placement of financial instruments. Further we discuss about raising of finances from global markets. Deregulation of financial markets has thrown up new opportunities. Low rate of savings and high cost of intermediation increases the cost of capital; therefore, the companies are increasingly looking towards global financial markets, apart from this listing on global financial markets give these companies high visibility in the international arena. Further we discuss about other modes of financing these modes of financing are leasing and hire purchase, suppliers’ credit, asset securitization & venture capital. Fifth block deals with Strategic Financing Decisions Viz. Capital Restructuring, Financial Engineering, Investors Relations. The rapid change in the economic variables i.e. interest rate, cost of capital, increasing integration of world markets, has put pressure on the companies to change their capital structure. In order to have a low operating and financial cost the companies have to restructure themselves in terms of capital structure, hiving of non core business and by takeovers and mergers. Next, we discuss factors that lead to the growth of financial engineering and what is the financial engineering process. Lastly, we discuss about Investors Relations. In order to make an informed decision the investors, creditors, bankers, government etc. requires information which is not usually disclosed by financial statements therefore the companies are changing the reporting formats and also shifting to universally accepted accounting standards. By providing the full information companies also adhere to code of corporate governance. Apart from information providing quality, services to the investors also form a part of investor’s relations.

• Prof. Kamal Vagrecha

This course on Management Control Systems to develop your understanding of the dynamics governing the operations of companies and organizations. Every organization has certain objectives and goals. How well these objectives and goals are accomplished depends on how well the individuals in groups (units or departments) at various levels in the organization have performed their tasks. Management Control attempts to bring about this integration and is thus vital for the success of any organized human endeavor. The subject of management control draws upon other subjects like Economics, Management Accounting, Management Science and Behavioral Sciences. In this introductory block we introduce you to the basic concepts of management control and management control systems and other related concepts viz., strategic planning and operational control. Further we discuss about strategies and their inter-linkages with management control along with issues involved in designing Management Control Systems. In the second block discuss about the management control structure. We start our discussion with an introduction of the Responsibility Centre, which are the organizational units that are central to the management control process. Thereafter we discuss about the various type of responsibility centre, procedure for establishment and performance evaluation of the responsibility centre. This block deals with Cost Centre/Expense Centre, Profit Centre and Investment centre.

Cost Centre/Expense Centre which are the organizational units which are responsible for cost control. In profit centre, the management control system is concerned with the measurement of both input (expense) and output (revenue) in monetary terms. In an investment centre the control system not only measures the revenue and expenses but also measures the investment base on which these revenues are earned. Next we discuss about Transfer pricing, which is the process of determining price for the purpose of intra company transfer.

Third block deals with management control process. Any control process has three underlying sub processes, Target setting (Budgeting), performance measurement and reward & compensation. Budgeting and budgetary control seek to direct the activities in a certain logical sequence and address some basic issues of control which are essential to the planning and control process. Performance measurement is used to gain insight into and make judgment about the effectiveness and efficiency of programs, processes and people. Reward and Compensation an incentive system is designed to attract employee’s attention and stimulate him to work. Incentives can be both monetary and nonmonetary in nature. Lastly we discuss about Recent Innovations in Management. These innovations in management have leaded the companies to be more cost and quality conscious. Secondly, these techniques have lead to lean and mean workforce.Fourth block deals with management control process in some special organisations. The management control process of any organization is influenced by its role and activities and the process itself is suitably modified and aligned to organizational activities. We start with discussion about management control systems in banks, insurance companies and mutual funds. In all these organisations the focus of management control is on minimisation of risk associated with investments and operations. Next we discuss about multinational organisations. In these organisations the management control process is primarily concerned with designing of a system which yields uniform responses across the countries. Management control of projects, deals with differences in ongoing operations and projects. Later we discuss the control environment for projects and the various phases of project. Last unit deals with management control systems in development organisations, SMEs and knowledge organisations.

• Prof. Dhanesh Kumar Khatri

The primary objectives of learning security analysis and portfolio management are as follows: 1. To understand the fundamental concepts and principles of investment analysis and portfolio management, including the various types of securities, financial markets, and investment strategies. 2. To learn the techniques and tools used to evaluate the intrinsic value of securities and identify undervalued or overvalued securities, such as ratio analysis, financial statement analysis, and cash flow analysis. 3. To develop an understanding of different types of risk and how to measure and manage them, including market risk, credit risk, liquidity risk, and operational risk. 4. To gain knowledge of the various approaches to portfolio management, including passive and active management, strategic and tactical asset allocation, and factor based investing. 5. To learn how to construct a diversified portfolio by selecting securities that complement each other and balance risk and return. 6. To develop critical thinking and analytical skills to make informed investment decisions and manage a portfolio over time. Security analysis and portfolio management are two interconnected fields of study that deal with investment decision-making. Security analysis involves the process of evaluating financial instruments or securities, such as stocks, bonds, and derivatives, to determine their investment value. The aim of security analysis is to identify securities that are undervalued or overvalued in the market and make informed investment decisions based on this analysis. Portfolio management, on the other hand, is the process of selecting and managing a group of securities, known as a portfolio, that meets the investment objectives and risk tolerance of an investor. The primary goal of portfolio management is to maximize returns while minimizing risk by diversifying investments across different asset classes, sectors, and geographic regions. Effective security analysis and portfolio management require a deep understanding of financial markets, economic trends, and risk management strategies. It involves analyzing financial statements, market trends, and macroeconomic factors to identify attractive investment opportunities and create a well-diversified portfolio. Security analysis and portfolio management are critical components of investment decision-making that can help investors achieve their long-term financial goals while managing risk. The course is divided into four blocks and has 15 units in all.

• Prof. Kamal Vagrecha

This course on International Financial Management is aimed to develop your understanding of the dynamics governing international financial flows. In present environment advanced economies have surplus savings as evident from very low interest rates prevailing in these countries. On the other hand developing countries short of savings and investments are looking for funds. This course introduces you to the various aspects of international financial flows.

Block 1 titled International Financial Management discusses the framework in which international financial flow operates. The basic objective of this block is to make you aware of the various factors and variables which operate in international financial environment.

Block 2 titled as Foreign Exchange Market and Risk Management, deals with various underling concepts of forex transaction. Market participants exchange rate quotations, arbitrage and forward markets and forward rate determination. Further we discuss various fundamental factors that influence the exchange rate of currencies, along with Interest Rate Parity and Purchasing Power Parity relationship.

Further we discuss about various derivative instruments in which the underlying asset is a currency along with their applications and how that value of these derivatives is calculated and for what purpose they are used.

Lastly, we discusses about Accounting and Economic Exposure and the different types of exchange rate exposure and the how the risk arising out of these exposures is managed.

Block 3 titled as “International Financing Decision” deals with various instruments which are used by Indian Corporate to raise funds from international markets. Further we discuss about the various types of credit facilities and institutional mechanism which are available to the exporters. Lastly, we discuss about the peculiar features of an MNC from the point of view of cost of capital and how the country specific factors affect the cost of capital.

Block 4 titled as “International Investment Decisions” discusses the various aspects of international investment ranging from working capital to capital investment. We start with discussing the fundamental issues involved in capital budgeting and foreign investment viz. Parent vs. Project cash flows, tax issues and exchange controls. Further we discuss about the factors affecting foreign market entry decision including the host Government policies towards FDI and the taxation issues. Next we discuss how diversification is done through international investment and what are the effects on risk and return through international diversification.

• Prof. Anjali C. Ramteke

The main focus of this course is on financial services, trying to understand some of the macro aspects of the financial services sector. It deals with issues like the role of financial services in the financial system of a country, the players/participants in the financial services sector. Besides this, ‘an important component of the financial system i.e., financial markets is also covered. The concept and importance of financial services, evolution of financial services in India, the various types of financial services the impact of technology on the financial services sector are also discussed here. Fee-based services that are provided by financial firms to enable others to raise capital from the market or exchange financial assets and risk with other participants of the market, are dealt with. It provides a complete idea about Merchant Banking, the role of issue managers, the requirements as per SEBI for their registration etc. Broking and Trading in Equity and the regulations related to broking and trading in equity in India are also explained. The scope, importance and limitations of Credit Rating, the process of credit risk assessment and rating scales is also covered. Philosophy of Mutual Funds, classification of mutual fund schemes under different categories is also given. It describes the complete mechanism of Dematerialization and Rematerialisation. The depository services provided by National Securities Depositories Ltd. (NSDL) and the Central Depository Services Limited (CDSL) are also discussed. It discusses some of the Fund based services which have great significance in today’s business world. Issues such as benefits of leasing, types of leasing, main clauses in a lease agreement etc. have been covered. The unit on Housing Finance describes the Institutional Framework for Housing Finance, highlighting the Role of National Housing Bank and other primary lending agencies. The different modes of acquiring venture capital funds, Regulations issued by SEBI for Indian Venture Capital Funds/Companies as well as Foreign Venture Capital Funds are also covered. The concepts, operational mechanisms and other issues of short-term trade financing such as Factoring, Forfaiting, Bill Discounting and Asset Securitisation are also covered. Other financial services such as Credit Cards, Insurance Services, Crowd Funding, Carbon Finance etc. are also discussed.This course, deals with management of risk in financial services and some important developments in the financial services sector. It discusses elaborately the transformation from traditional and computerized accounting to a totally digital environment. The different payment products like National Financial Switch (NFS), AePS (Aadhaar Enabled Payment System), IMPS, RuPay, etc. and new emerging technologies like Open Banking, Cloud Banking, Block Chain Technology etc. have been covered to a great extent. The Investment Strategies in Portfolio Management, types of portfolio management services, regulatory framework as well as the developments in Indian Market are also discussed here.

• Prof. K. Ravi Sankar

Financial Markets have evolved over several centuries. Investment of financial resources needs to be focused on sustainable growth and development for the benefit of people across all strata of society. Financial engineering and emergence of exchange markets have characterized the development of Global Financial Markets. In this course, we shall cover the different issues relating to equity markets ranging from primary and secondary markets, valuation of securities, portfolio management, Mutual funds and index construction. The course also discusses different investment styles and trading strategies. This course is divided in to 5 Blocks and 14 Units.

• Prof. Anjali C. Ramteke

As the title of the course indicates, this course gives an overview on insurance services. The details of insurance intermediaries and distribution channels for insurance products are also explained. The block on Life Insurance discusses in detail how a life insurance product is designed. It also discusses Medical underwriting, Financial underwriting, Lifestyle Underwriting done to assess the appropriate premium that should be charged. Group insurance provided to the group of individuals having some common attributes through a single policy contract, and the concept of Micro Insurance and its relevance are also explained. Health Insurance which plays a very important role and forms a considerable part of insurance business is covered, providing learners a broad idea about financing health insurance. The role of government especially in social health insurance providing necessary financial support, through the Rashtriya Swasthya Bima Yojana (RSBY) is also covered. Motor insurance being a mix of personal property (own damage to the vehicle) & social liability (liability to third party victim of an accident), warranted a special treatment, and thus taken up separately. You will be able to get an overview of Motor Vehicle Act & highlights of proposed changes in Road Safety Bill. A unit on Property Insurance discusses how in common parlance, Fire Insurance and Property Insurance are used interchangeably. It also provides knowledge about fire insurance coverage and processes. Agriculture insurance today is very important for economic and social development for a county like India, has been covered extensively. The last block focuses on Managerial Issues of Insurance Sector. It touches upon some of the macro aspects related to governance of the insurance sector. Corporate governance framework in India, in relation to the Insurance Sector is elaborately covered. Need for Corporate Social Responsibility (CSR) in Insurance Sector and the provisions of the Companies Act 2013, CSR Reporting, CSR Policy etc. has also been dealt with. The various aspects related to Solvency and Asset Liability Management has also covered. The role and responsibility of the Insurance Regulatory and Development Authority of India (IRDAI) has also been covered. The Government has set up several schemes to improve the lives of communities and individuals who have been treated unequally, ensuring greater opportunity for people who have not had this in the past. In light of this the various ‘Financial Schemes of Government of India’ are discussed in the end.

• Dr. Priyanka Yadav

This course gives an understanding about how organizations work and the frame work behind it. The course explains different approaches to understand organisation and exposes you to different theories and its evolution in order to understand the functioning of organizations. The typology of organisation designs including contemporary designs is explained, so that one can choose the best design suitable for the organisation. The basics and factors affecting to design the structure of the organizations are explained. Emerging trends in work organisation are explained from centralized-decentralized to hybrid form of structure. The role of culture and conflict are also reflected in the course which play an important role while designing the organisation. Finally how effectiveness is measured and its importance are explained.

• Prof. Nayantara Padhi

A strong Human Resource Development (HRD) can improve company’s productivity and profitability while increasing employee satisfaction. HRD is actually one of the most significant opportunities that employees look for when they are considering taking a new position. It helps employees feel that their company is invested in them, which creates a more loyal workforce and also makes them more accepting of change when they are exposed to new skills, information and practices on a regular basis. This course aims to provide insights into: the basic concepts of HRD, how to manage HRD, HRD practices in different companies and the emerging trends in HRD. The course contains four blocks and having twelve units.

• Prof. Dhanesh Kumar Khatri

Human resource planning (HRP) is a continuous process of systematic planning to achieve optimum use of an organization's most valuable asset— quality employees. Human resource planning ensure the best fit between employees and jobs while avoiding manpower shortages or surpluses.
There are four key steps to the HRP process; human resource supply, forecasting human resource demand, balancing projected labor demand with supply, and supporting organizational goals. HRP is an important investment for any business as it allows companies to remain both productive and profitable. This course on Human Resource Planning will assist you in learning the: 1. Foundations and theoretical aspects of Human Resource Planning 2. Methods of Human Resource Planning 3. Techniques to measure Human resource Planning decisions 4. Understand the contemporary trends, challenges and issues in Human Resource Planning.
The course consists of four blocks and twelve units.

• Prof. Nayantara Padhi

Industrial and employment relations mean the relationship between employers and employees in course of employment in organisations. According to International Labour Organisation (ILO), industrial and employment relations comprise relationships between the state on one hand and the employers and employees’ organisations on the other and the relationship among the occupational organisations themselves. This course is prepared in order to understand the concept, need and functions of industrial and employment relations. The course has got four blocks and fifteen units in total.

• Dr. Priyanka Yadav

This course explains the importance of organizational development and how change is a part of organizational dynamics. The first block deals with the concept of managing change, types of change, factors contributing to change and how culture plays an important part in bringing change in organizations. The second block explains what exactly organizational development is, types of interventions which is to be used for identifying the issues leading to change and finally explains after obtaining the feedback how they should be analyzed to bring change in the organizations. In the third block different forms are explained to bring in change in organizations. The forms explained in this block are mergers and acquisitions, turnaround management, process based change and group based approaches to change. Finally how to evaluate implemented change is explained. The final block explains the types of roles a change agent has to perform, competencies and skills required for a change agent, the factors contributing to resistance of change and how they can be minimized are explained.

• Dr. Priyanka Yadav

Organisational Dynamics plays an important role in any of the organizations. The course consists of four blocks. The first block gives an understanding about the importance of dynamics. Then it gives inputs relating to how groups evolve in an organisation and the changing dynamics affecting the organisation. This block also gives an understanding about the challenges of communication and organizational politics affecting the dynamics in organizations. The second block deals with role dynamics. It gives an understanding about importance of roles and its dynamics affecting the organisation. It also gives information about the recent trends in changing patterns of role and how it affects work life. The third block deals with power dynamics. The bases of power, politics, leader and power dynamics are explained. The final block provides an understanding as to how an organisation has to deal with cross-cultural dynamics and how to manage alliances and coalitions.

• Dr. Priyanka Yadav

Fundamental components of compensation and rewards management involve primarily working with salary structures. These are often governed by rules and legislations. The course will touch on all areas of compensation and rewards management. This includes salary structures, pay scales, allowances, pay reviews, bonus and incentive schemes, benefits and touch upon associated legal provisions. The course is divided into four blocks consisting of thirteen units. The first block deals with understanding of compensation and rewards management, frameworks of compensation policy and reward system, Economic and behavioral issues and international trends. The second block gives the comprehensive outline of legal frameworks of compensation and rewards which includes bases of wage determination and legal framework. The third block explains about job evaluation and internal equity, pay structure, external equity, pay surveys and institutional mechanism for compensation. The fourth block deals with rewards management which explains reward systems, incentive schemes, allowances, perquisites and benefits.

• Dr. Priyanka Yadav

International Human Resource Management (IHRM) is an important concept in the present day context as more multinationals are growing and the scenario of work has become more global in nature. There is tremendous growth in mergers and acquisitions of companies. In order to effectively manage their human resources, staffing, training, development and retaining people have become very important. Therefore, this course gives you a detail understanding about different aspects and practices of IHRM. With the help of this course the learners will be in a position to widen their understanding about human resource management from international context. The first block deals with giving an overview about the difference between domestic and international Human Resource Management. It also deals with cultural diversity management and the strategies to manage HRM from international context. The second block explains about HR practices like staffing, training and development, performance management, compensation management and internal career management from international perspective. The third block deals with how leaders play an important role in motivating the employees who work in other countries and also explains how to manage high performance work systems.

The final block explains about employee relations from international perspective and how to deal with present trends and challenges happening from global perspective.

• Prof. Rajeev Kumar Shukla

Marketing as a function aimed at satisfying consumer needs and wants through the exchange process is a key to achieving organisational goals. In order to be able to satisfy consumer needs, you need to first define who your consumers are and what benefits they seek, when and how they buy the products and services being offered by you. Why do these consumers buy your brand and not that of the competitors? How do your consumers perceive your product or service to suit their needs? Do they feel satisfied or dissatisfied after having bought your product? And how are these feelings reflected in their subsequent behaviour as consumers? Seeking answers to all these questions and related issues forms the interesting field of Consumer Behaviour.Each and every person is a consumer. Based on both psychological and sociological perspectives, this course introduces the concepts of individual and organisational buyer behaviour, models of consumer behaviour, and marketing applications. In the context of the buying process, this course discusses both individual influences such as perception, learning, attitude, personality, self-concept, lifestyle, motivation, and involvement as well as group influences such as family, reference group, cultural, and sub-culture. The course is divided into four blocks and has 15 units in all. Activities and project assignments to aid application of the concepts of consumer behaviour have been specially added to facilitate learning.

• Prof. Ravikanthi Sampath Kumar

The first block of the Sales Management Course, in which, an attempt has been made to give you an over view of the Sales Management Functions. It also gives you an exposure to functions of Personal Selling and Sales Process.

The second block of the sales Management course is on “Selling Skills”. To all field sales staff, the most important aspect of their job is to sell. The skill required to do so are discussed in this block. In this block also is on ‘Communication Skills’, since most sales interactions are interpersonal interactions, basics of interpersonal interactions are taken as the foundation of sales communications. Further, in all interpersonal interactions we do communicate with body language and other non-verbal forms.

The Third block of the sales Management course is on Sales Force Management, effectively staffing the sales organization is crucial to successful sales management, since the quality of sales personnel is a determinant of the quality of the organization’s sales effort. Job Analysis, Recruitment and Selection of sales personnel is the first step in building an effective sales organization. Attracting and selecting good salespeople is only one aspect of the sales manager’s job. The staffing job is related to obtaining sales recruits with the capability of becoming good salespeople. Adequate compensations, motivation and evaluation of salespeople, contribute towards the satisfaction and development of sales person. Therefore, training motivation, performance evaluation and control of the sales force are the other important issues in the field of sales force management.

This Fourth block relates to specific operational aspects of the Sales Management function. Planning and controlling the sales effort occupies an important place in the activity spectrum of the sale management.

• Prof. Ravikanthi Sampath Kumar

Introduction to Product Management: Products form a tangible expression of all that an enterprise has to offer. It is one’s experience with the products of an enterprise that largely influences a consumer evaluation of business endeavour and affects his future patronage. Product management therefore becomes central and core to the marketing management function in the firm. Block 1 form the introductory block of this course on product and brand management and consists of 4 units. The first unit familiarizes you with the term product and its related concepts and the product planning activities in an organization. In the second unit you will be introduced to the concept of Product Life Cycle (PLC) its characteristics, objectives and strategies which helps you understand the role of PLC in product management decision making. The third unit gives you a fairly good idea to understand and appreciate the concept and logic behind product lines. The last unit focuses on the strategic importance of managing products continuously with a vision. Precisely, this unit focuses on the firm’s product portfolio its models for decision making.

New Product Development and Implementation: Ideas come in all directions, but the ability to screen and gauge the most appropriate and viable ideas and developing them into technically and commercially feasible product is the essence of Second block. The first unit explains how the responsibility is assigned within a firm for undertaking development of new products. It discusses the organizational actions, and decisions that are taken to facilitate new product development. The second unit of this block takes you through the concept generation methods, evaluation of these concepts and concept testing to foresee the feasibility for Implementation. The third unit is the extension of the first unit wherein the concept will be converted into physical form and includes a wide range of activities commending from planning stage of physical development to testing of the product for acceptance and subsequent implementation. The last unit on product launch is the most vital and crucial. All the issues pertaining to the marketing mix, the marketing plan of the new product offering are vividly addressed for a successful full scale launch of the new product.

Similar to human beings, naming of products and service offerings is core to product policy decisions. Branding make’s an excellent tool for customer pull and aid in effective promotion of the product which forms the essence of third block. The rationale for branding a product the concept and relevance of branding and the framework associated with brand name selection is the core of the first unit. The second unit discusses the brand equity its components and the contribution to competitive advantage. Besides the various approaches of brand equity are explained and eventually the steps involved in developing strong brands. In the third unit despite of catchy and impressive brand names of products, a product may not appeal to the target groups unless they are rightly positioned. Therefore it is essential for marketers to be thoughtful, foresighted and professional in their approach and should resort to successful positioning strategies for product acceptance and adoption. The last unit of this block introduces to you the brand architecture and strategy creation. In addition it also focuses on the concept of brand extensions its need and the various types of brand extensions.

The fourth block is primarily devoted to brand equity and how the firm should manage and enhance its brand equity is the essence of this block. The first unit discusses the design and development of brand building programmes with a view to enhance the brand equity by employing integrated marketing communication to strengthen brand associations. The second unit focuses on the strategy development of how to build the brand globally. The various approaches to building global brands are touched upon. Besides the decision of choosing the right marketing strategies in a global context is also emphasized. The final unit is characterized by the need for brand equity measurement and the approaches involved in measuring and tracking brand equity position or status.

• Prof. Ravikanthi Sampath Kumar

The importance of international marketing is growing as the world gets more interconnected. Companies all across the world are expanding internationally to grow their businesses. In the globally interconnected world of today, no nation can afford to be isolated. Governments all around the world are opening their borders through their liberalisation policies, enabling businesses to create and sell their goods anywhere in the world. Marketing managers work in an increasingly globalized world to plan and carry out cross-border transactions that satisfy the needs of individuals and organizations. The fact that a transaction happens "beyond national borders" emphasises the distinction between domestic and international marketing.

• Prof. Rajeev Kumar Shukla

The concept of "service" is quite broad and includes a wide range of services. A service business is one in which the buyer's perception of the value of the offering is mostly dependent on the services rendered to him rather than the products offered. Additionally, service quality is described as the delivery of excellent or superior service relative to customer expectations. The service sector has grown substantially in all the developed economies as well as in India. The reasons for growth in service industries include increasing affluence, more leisure time, greater life expectancy, increasing complexity of life, etc. As a result of the growth of the service sector, challenges affecting industries in this sector globally have received increased attention. The distinctive characteristics of services necessitate distinct marketing strategies for services. For the successful marketing of services, effective management of the four Ps—product, price, place, and promotion—is necessary but insufficient. This understanding led to the development of an expanded marketing mix that now includes the three additional Ps—people, physical evidence, and process. Interactive marketing, external marketing, and internal marketing must be successfully implemented for a service to be successful.

Digital transformation, and the widespread availability of new technologies, is rapidly changing the way customers and companies interact. Omni-channel customer service is a reality. Price comparison websites, peer review platforms, and social media have increased the knowledge of today's savvy consumers regarding the best offers or the most appropriate products and services for their needs. Increasing customer demand and rising competition are challenges for service businesses. Marketers need to have a distinct set of competencies in order to design, manage, and assess the processes and performance that make up the service offering. The course is divided into four blocks and has 14 units. Activities and project assignments to aid application of the concepts of marketing of services have been specially added to facilitate learning.

• Prof. Rajeev Kumar Shukla

You may agree that it is essential to understand what consumers want, how they select options, and what sources of information and influence they rely on for making purchase decisions. Technological innovations such as the internet, online marketing, social media, and the rising popularity of mobile devices and apps have given consumers the power to generate their own information. These occurrences have impacted the market in numerous ways. The complexities of the market have multiplied, and market decisions are becoming more and more challenging as a result of the market's growing complexity. The pace of change today is so rapid that old information is not as helpful in making decisions. This is where marketing research comes into play. It provides information to help in improved decision-making. Marketing research is the function that provides the marketer with the necessary information about the consumer, competitor, and other stakeholders. In the process, an organisation can discover new market prospects, assess and track marketing initiatives, and generally improve its marketing strategy to better suit the needs of the customer. Thus, marketing research acts as the link between the consumer and the marketer.

• Prof. Ravikanthi Sampath Kumar

Integrated Marketing Communication. This course is structured into four blocks, each with a specific focus. All the four are focused on conceptual and expositions in line with the needs of modern marketing communication methods for businesses. The special feature of this block is that you are also introduced to the Era of Digital Marketing, which has revolutionized the way marketing is conducted by businesses across nations with the speed of light swift, volatile and seamless in their operations. Apart from describing the role and importance of marketing communications the unit takes you through the historical perspective of IMC. All the methods/elements of IMC are being discussed and highlighted for the purpose of integration as a strategic tool for businesses adopt. In Unit-1 we made a conscious attempt to refrain discussing the following methods of IMC i.e. Sales Promotion, Direct Marketing and Public Relations as these three methods are discussed exhaustively as standalone units in this course as Unit-7 Unit-8 and Unit-9 respectively. Unit 2 Digital Era: Integration of Communication, the onset of new digital technologies in place and their constant evolving into better updated versions has paved way for people to use these digital technologies more frequently, and marketing needs to happen where people are. With a wide variety of the digital tools which are available both for the marketers as well as the customers to connect and keep pace with the rapidly changing marketing king environment both domestically and globally. Each of these digital marketing tools is discussed with their merits and their intrinsic caveats.

Every advertising campaign essentially needs to be planned systematically, organised and execute strategically keeping in view the nature of the products and the target audience for ‘the purpose of effective positioning. This Second Block encompasses four units. Unit 3 deals with the basic steps in planning for advertising campaign with focus on various types of advertising campaigns that marketers can use. It also emphasizes the strategic considerations in advertising campaigns to be considered. Unit 4 the focus here is the role and importance of creativity in advertising campaign the various themes that can be used which will help you understand the importance of creative considerations in the design and development of advertising campaign Unit 5 stresses the strategic importance of the types of media to be used to accomplish the advertising objectives and goals. Details of media planning and the various types of media and their characteristics had been touched upon. For example, good media plan may not give the desired results if the scheduling is not proper. Unit 6 The last unit is one of the Key units of this block which enables the ad manager to measure the effectiveness of an advertisement by applying various tools and techniques in measuring the same.

In this block an attempt has been made to systematically take you through the various communication mix elements and how each of these methods play a pivotal role in the integrating the communication strategy. Unit 7 gives an overview of the various tools and techniques available to the marketers for effectively managing their sales promotion effort. It vividly discusses the various consumer as well as trade promotions and the recent trends in this area. Unit 8 it takes you to the fast emerging and highly result oriented direct marketing strategy and its related issues. The factors responsible for its growth and the associated merits and demerits have been dealt with. Unit 9 helps you understand the significance of publicity and public relations as an integral part of total integrated marketing communication. It also covers the role and relevance of these promotional elements and their effectiveness in the total scheme of IMC. Unit 10 in today’s business environment companies cannot do away without integrating Digital Marketing in their IMC plans and strategies. It is essential to look into the need and the cost benefit analysis of using digital marketing as a tool for marketing communication thus budget considerations assumes the importance of this unit.

The various strategies that firms should seriously consider the changing paradigm shifts in media and media buying practices, the legal and ethical issues that are prevalent to be adhered to ensure that the IMC plans and strategies are in line with the guidelines and framework. Lastly, it is of prime concern of the business to consider and foresee the consequences of the IMC strategies and its effect on the people and society at large. Unit 11 the types of media and the emergence new media which are available for the advertisers are the crux of this unit. Media buying procedures and their importance has been discussed with suitable illustration. Unit 12 emphasizes the need for legal aspects in marketing communication and the importance of ethical issues that are involved in IMC are to be followed and adhered diligently in the communication mix strategies so as to avoid any kind of criticism from the people and society at large. Unit 13 Customer is the king, indeed! Any message or visual that depicts distasteful in its communication will not only invite criticism by a few affected people but it may flare up for a movement at local, regional, national and may be at the global level based on the seriousness of the issue and its impact. Thus this unit focuses on the legal and ethical aspects of IMC. Unit 14 No business can use one single method of communication to reach their target customer/market. It is important that the firm should clearly identify pick and choose the methods to employ and integrate them in a way that each of these methods would work in isolation as well as collectively for better scope, reach, coverage and effectiveness. Hence, strategies for integrating IMC elements are indispensable for companies to embark upon.

• Prof. Rajeev Kumar Shukla

Rural markets in India have significant importance, primarily because the majority of our population is based in rural India. One can easily understand that rural India's market potential is enormous given that more than 60 percent of the population lives in approximately 6,50,000 villages. Improvements in infrastructure, increased information technology usage, the widespread use of smartphones, informed rural customers, and, most importantly, a more progressive and reform-focused rural environment have all contributed to changes in the rural market environment during the past few decades. To understand rural India and its markets, it is important to explore them through a variety of perspectives instead of a single one. With people from different socioeconomic classes, a variety of housing styles, and agriculture as the main line of work, rural India is a very diverse place. Alternative occupations that are not agricultural in nature are also on the rise, as is the use of digital and smart phones, and self-help groups are a visible entity in rural India. You will learn about some of these aspects of rural marketing in this course as we explore the vastness and heterogeneity of rural India's markets. This will help you gain a better understanding of this fascinating course.

• Prof. Ravikanthi Sampath Kumar

Retailing includes all activities involved in selling of goods and services to consumers for their personal, family or household use. Historically, the retail sector in India was highly fragmented yet, with passage of time the sector has evolved and emerged as one of the key contributors to the Indian economy. If you look at the retail sector in developed countries was also fragmented at the beginning of the last century, but thanks to the emergence of major retail chains like Wal Marts, Sears and McDonalds led to rapid growth of organised retail and growing consolidation of the sector in the developed countries. Today, in India we see a rise in income levels, a sharp increase in the number of working women in India’ s urban centers have made goods and services more attainable and enticing to large section of the country’s population. Concomitantly, trade liberalization and more sophisticated manufacturing techniques create goods that are less expensive and of a higher quality are being flooded in the marketplace there by facilitating conditions, which are favorable and conducive for the consistent growth of organised retail in India. However, the Indian retail scenario is much different from its western counterpart. Since Indian cities including the metros are still congested and a large· part of the population is still concentrated in rural and semi urban areas. Besides the Indian houses/households are smaller and are not accustomed to by bulk on weekends. Thus, the Indian retail scene is very different from that prevailing in the developed countries. As organised retail grows, western retail formats are being modified and new formats suitable to Indian conditions are being adopted. In spite of visible organized retail growing rapidly. Yet a large part of Indian retail is still likely to be unorganized . Besides all this, the Indian retail sector is on the growth phase of the sector’s life cycle thereby making it a sunrise industry contributing amply to Indian economy This block includes 3 units. Unit 1: Covers a spectrum of issues ranging from what retailing is all about to the trends and emerging challenges in the Indian context. The rural retail scene and emergence of retail formats, the existence of online retailers are being touched upon Unit 2: The various concepts of retailing is the core of this unit. The changing pattern of consumer behavior is discussed. The classification of retailers the evolution of malls and other aspects such as merchandising , SCM, store location and layout are part of this unit. Unit 3: Is fully devoted to the entire gamut of regulatory bodies their frameworks, the ethical and security issues and the allied which are essential to commence in staring retail business.

The role of planning function assumes paramount importance in every business. Proper and meticulous planning of all the activities that the firm needs to consider in view of accomplishing the goals of growth and development should be looked in a holistic approach with a long-term perspective. The focus of this block is primarily on the systematic planning process of various activities falling under the purview of the different functional areas of retail business. And the range of retail formats both store and non-store based on various criteria.. This block has four units. Unit 4: Focuses the strategic relevance of strategic planning process in retail business. The steps in planning process and the influencing areas determining the strategic planning process has been explained. Strategy development, diagnostic and performance audit are also covered. Unit 5: Understanding the wheel of retailing theory and the phases involved m the metamorphosis of a basic format culminating to most covet retail format. Besides the various stages of retail life cycle has discussed and the theory of natural selection is touched upon. Unit 6: The key focus of this unit lies in the ownership structures of retail organizations which are classified as independent single/mom and pop store/ the kirana’s, the corporate chains the leased departments, consumer cooperatives and a host of other formats are discussed with their characteristics /features along with their merits and caveats. Unit 7: This unit is an extension of Unit-6 where in the focus is on store and nonstore based retail formats. The various types of these formats operating in the Indian context their characteristics /features specific to each of them are commented upon

The core of retail business is the exchange process, i.e., buying from one and selling to the other. You would also agree that this is the basic marketing funda and nothing new. Yet it’s very important for the retailer to devise the most appropriate and relevant retail mix strategy for achieving his core objectives of growth and development. The retail mix strategy so developed should have enough scope for flexibility and innovation to incorporate the changing needs and preference of the end customers. This block includes 5 units. Unit 8: Choosing the right location for retail business is the focus of this unit. All aspects pertaining to location decisions and influencing factors are explained at length. Types of retail locations and techniques for location assessment are also discussed for better understanding. Unit 9: Merchandise is central to any retail business. Therefore, the retail product mix strategy as well as planning for merchandise and deciding on the merchandise mix towards customer pull is the focus of this unit. Unit 10: In view of fierce competition in retail business the only solace and influencing factor that determines sales volumes is by adopting the right price, price as perceived by the customer and not by the seller. You guessed it right! The focus of this unit is on pricing strategy and the relevant do’s and don’ts are explained. Unit 11: The more you tell, the more you sell. That’s precisely the crux of this unit where the retailer needs to adapt an IMC with a view to attract new as well as repeat customers to his store. Unit 12: A successful retail business is one which allocates enough resources for attractive and conducive shopping experience and ambience thereby attracting a huge clientele on a continuous basis is the emphasis of this unit

Having decided the type and category of retail business to embark upon the next step would be the modus operandi of the new retail business. Retail operations thus forms the crux to the overall retail business to be successful in a competitive scenario. All these operations mutually supplement and complement each other to accomplish the retail objectives of performance and profitability. This block includes 4 units. Unit 13: Operations pertaining to store design, store atmospherics including the interior and exterior features are discussed at length in the light of customer pull to the retail outlet. The store space management and its technicalities have been commented for optimal utilization of the premise. In addition the importance of visual merchandising has been mentioned. Unit 14: Success of a retail store primarily lies on the kind of merchandise and more specifically the sourcing decisions and the steps involved in the sourcing process is crucial. Establishing and managing the vendors is another key area of concern which has been dealt holistically. Unit 15: Any business small or big, domestic or global irrespective of the size and nature it has to run and operate by people and processes which is the core of this unit. This unit stresses the need for people and processes and their role and relevance for consistent growth and development Unit 16: Every product/service is conceived, developed and targeted at a specific customer segment enabling them to derive value for money and help them make repeat purchase of the firms offering. Precisely, we conclude this last unit of the course with Customer Relationship Management (CRM).

• Dr. Venkataiah Chittipaka

This course is organised into four distinct blocks, encompassing thirteen units. Block 1, entitled "Introduction to Operations Research," consists of two units; Block 2, titled "Linear Programming Problems and Its Variants-I," comprises four units; Block 3, also titled "Linear Programming Problems and Its Variants-II," includes four units; and Block 4, focusing on "Resource Application Models," encompasses three units.

• Dr. Venkataiah Chittipaka

The contents of this course are practical, relevant, and current. All the topics discussed in this course are simple and intuitive. This course may help the learners to improve their knowledge and skills in project management. These course contents cover most of the topics prescribed by PMI’s Project Management Body of Knowledge (PMBOK). This course consists of four blocks spread over 14 units. Block 1 on Project Initiation consists of three units. Block 2 on Project Planning consists of five units. Block 3 is on Project Monitoring and Control and consists of four units. Block 4 is on Project Closure and consists of two units.

• Dr. Venkataiah Chittipaka

Operations is a fascinating management area that can significantly impact productivity and the quality of our lives. This course provides a practical and realistic introduction to the field of operations. This course consists of four blocks spread over 15 units. Block 1 is on Operations Management – An Overview consists of three units. Block 2, Designing Operations, consists of three units. Block 3, Managing Operations, consists of five units. Block 4 Issues in Operations Management consists of four units.

• Prof. Pavnesh Kumar

This course teaches how businesses use technology to make decisions and improve efficiency. Topics includes Basics of Management Information Systems (MIS), Using data and artificial intelligence for decision-making Databases SQL, and data security, new technologies like cloud computing, blockchain, and the Internet of Things (IoT). This course is useful for students and professionals who want to use technology for better business management.

• Prof. Anurag Saxena

The course is divided into six blocks and enables you to learn the intricacies of effective supply chain management.

Block 1: Logistics and SCM: An Overview consists of two units. In unit 1 you will learn about development of logistics and its role in the economy. In unit 2 you will understand the key processes required to enhance customer focus in the supply chain.

Block 2 Strategic Supply Chain Management consists of 2 units. In unit 3 you will learn strategies involved in SCM integration. In unit 4 you will deliberate the imperatives for supply chain strategy development and the issues in supply chain domain.

Block 3: IT Enabled SCM has two units. In unit5 you will study the impact of IT on SCM. In unit 6 on e-Supply Chain Management, you will learn about the importance of e-SCM, discuss challenges while adopting e-SCM.

Block 4: Cost and Performance Measurement in SCM consists of three units. In unit 7 you will understand logistics Cost. In unit 8 you will understand the importance of benchmarking in SCM. In unit 9 you will justify the need for supply chain performance measures.

Block 5: Distribution Network Planning has two units. In Unit 10, you will depict the modes of transportation; describe methods of selection of carrier. In unit 11, you will understand strategic importance of location decisions.

Block 6: Emerging Trends consists of three units. In unit 12, you will describe the Supply Chain Management of Products vs. Services. In unit 13, you will discuss various key elements to be considered for designing of supply chain. In unit 14 on Future Trends and Issues, you will discuss collaborative strategic alliances for enhancing supply chain effectiveness.

• Prof. Anurag Saxena

The course is divided into six blocks and enables you to learn how to manage materials.

Block I Materials Management: An Overview. It consists of two units. In the unit1, you will read about definition of materials, discuss issues related to flow of materials. Unit2 discusses the potential of improvements in materials management towards competitive success of the firm.

Block II Sourcing of Materials. It consists of two units. In the Unit3, you will read about Selection of Suppliers. In the unit4,you will understand the importance of customer service and analyse issues related to buyer supplier relationship.

Block III Materials Planning and Control. It consists of two units. In unit 5, you will learn about Manufacturing Planning and Control. In unit 6, you will understand Push and Pull Systems in for Operations Planning.

Block IV Inventory Policies and Systems. It consists of two units. In Unit7, you will read about what is meant by process or work-in-process (WIP) inventory. In unit8, you will define the need for spare parts management, describe the issues and challenges in spare parts management.

Block V Warehouse Management. It consists of three units. Unit9 discusses about the process of Codification and Standardization. In the unit10, you will learn about objectives, functions, and types of warehousing. Unit11 discusses about the concept of risk and various measures to mitigate warehouse risks.

Block VI Organization and Appraisal of Materials Management. It consists of two units. Unit 12 discusses material management activities, functions and organizational structure. Unit13 describes the importance of control and different types of controls in materials management.

• Dr. Venkataiah Chittipaka

Managing maintenance is the act of efficiently maintaining a company's assets and resources. The primary goal is to minimize costs, time, and resources associated with the organization’s maintenance procedures while ensuring everything runs smoothly without any unexpected malfunctions. This course consists of four blocks spread over 15 units. Block 1, Maintenance Management – An Overview, consists of three units. Block 2, Maintenance Resource Management, consists of four units. Block 3, Analytical Methods & Models, consists of four units. Block 4, Issues in Maintenance Management, consists of four units.

• Prof. Pavnesh Kumar

This course helps learners understand how goods and services move around the world efficiently. It covers, Basics of global logistics and supply chains, managing demand, customer service and forecasting, Choosing the best transportation methods , reducing costs Inventory management, warehousing, and distribution ,Measuring performance and adapting to new trends This course is beneficial for professionals and students who want to manage international supply chains effectively.

• Prof. Pavnesh Kumar

This course explains how financial services are marketed in India. It covers Banking, insurance, mutual funds, financial institutions, Marketing strategies for financial products, Merchant banking, IPOs, and financial advisory services, Retail banking, corporate finance, and investment marketing, Digital banking, fintech innovations and new regulations It is useful for students and professionals who want to specialize in financial services marketing.