The Certificate in Event Management programme aims to orient learners to the most exciting and rapidly growing industry, the event industry. Event Management is a multimillion dollar industry and is also called the ‘business of experiences.’ An event is about people coming together to create, operate and participate in an experience in order to make it memorable. From the traditional community gatherings, festivals, fairs and parades, today we get to see technology as well as theme based dramatic and larger than life social and cultural events. There are business events such as meetings, incentives, conferences, exhibitions (MICE), activations, brand promotions, Intellectual Property, managed events, digital and rural events, sports, entertainment, fund-raising events, and much more.